Margin & markup calculator
From cost and selling price we compute margin, markup and profit. Handy for e-shops and pricing.
–margin
–markup
–profit
⚠️ Indicative calculation, rates current for 2026. Not a substitute for an accountant or tax advisor — verify important decisions with the Czech Financial Administration.
FAQ
What's the difference between margin and markup?
Margin = profit divided by the SELLING price (what % of the sale is profit). Markup = profit divided by the COST (by how much % you raised the cost). For the same price, markup is always higher than margin.
Does it include VAT?
It uses the prices as you enter them. For margin excluding VAT, enter prices without VAT (use our VAT calculator to convert).